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    Facebook will close its Advertising Division

    Facebook is changing the advertising policy: social network has come to the conclusion that it is necessary to reduce the advertising "portfolio". As a result, almost half of the advertising business units will be closed by the end of this year. The reason this step provided the reviews from marketers who claim that advertising policy is too extensive and often riddled with redundant declarations.

    Thus, the world's largest social network has publicly stated its intention to reduce the number of types of ad units more than in 2 times. To date, the site can watch 27 different formats of advertising blocks, many of which, in the opinion of management, are duplicate Facebook advertising targets.

    In the next six months a guide intended to shorten the 13 advertising offices. Ads will be more compactly arranged, that would remove a headache and with advertisers.

    "We want to be more consistent in advertising: our advertising policy must fully meet all the targets of marketers placing ads on Facebook pages. Following this rule will allow us to reduce the amount of advertising formats and to make the process of creating ads is much easier and more understandable from the point of view of advertisers, who often have to manage multiple campaigns to figure out what kind of advertising is the most effective.


    We believe that this measure would eventually help advertisers optimize their campaigns aimed at both PC users and owners of mobile devices. In addition, the uniform style of ads will be better perceived by users of the social network Facebook, comments on visit plans the representative of Fiji Saimaa.

    In July, Facebook would get rid of "excess", such as questions and suggestions on brand pages.Internal research showed that such forms of advertising are ineffective.

    At the same time, Facebook plans to include the format of the "Pre-paid" (Sponsored stories) in all sorts of advertisements. "Initially, to spread the ad social content, advertisers were forced to buy Pre-paid" history "in addition to other types of advertising. In the future this type of promotion will be included in any ad format automatically. "We know that social data has proven to be the most effective in terms of advertising and promotion and has much discussion among users" adds the Saimaa.

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