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    Aug 2011
    Lahore, Pakistan
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    For the first time in 15 years, Apple recorded an annual decrease in revenues

    For the first time since 2001. Apple's annual revenue was declined compared to the previous year. In 2016 the income of the company totaled $ 217 billion, while in 2015 closed the sum of 233.7 billion. This is a decrease of 9 per cent. For the first time Apple recorded a decrease in revenue in March this year.

    Decline was also the net profit, which fell from 11.1 to 9 billion USD. This is mainly related to the decrease in sales of Apple's flagship product - the iPhone. In 2016 smartphones with apples sold at 5 percent less than the year before. This is due to market saturation phones, which translates into lower sales of all smartphones. Less popular or iPad (down from 9.8 million units sold in the fourth quarter of 2015 to 9.2 million today) and Mac (from 6.8 million units to 4.6 million). They increase the revenues generated by services like iCloud, iTunes and Apple Music. They brought in 2016 $ 24 billion of revenue, an increase by as much as 24 percent. compared to 2015. Revenues from services account for only 11 percent of the total.

    Despite this, no one will say that Apple touches crisis. The company still has a stockpile of cash amounting to $ 240 billion. The company's future is not worried either its CEO, Tim Cook, which ensures that the latest model of the iPhone has been very well received and that in the last quarter of 2016 Apple will record an increase. it is very difficult to estimate demand, when you know that you sell everything you produce - said Tim Cook. The most attractive market for Apple will now developing countries where iPhones are not yet so popular.

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