1. #1

    Join Date
    Jun 2011

    Google Wallet: Are You Buying In?

    Google Wallet, has announced today at an event in New York, is an app that lets users tap their smart-phone in stores to pay for purchases using near-field act (NFC) technology-but only after they've entered their credit or debit salutation details. A collateral production called Google Offers gift let users channelize coupons to their virtual wallets, via a Google operation, for example, or an advertising signboard using NFC.

    Presently and increasingly refined smart phones act maneuverable payments possible, and numerous companies vying to movableness a enactment in the utilisation of the implicit engineering. Last Nov, AT&T, Verizon, and T-Mobile declared a correspondent flying payments level called Isis, and recently they revealed plans to partner with Visa and MasterCard.

    Several startup companies are also jostling for a estimate spot in the mart. Among them is Square, which provides study that lets smart phones interpret credit-card payments. Apple, meanwhile, is rumored to be employed on a NFC payments method for the iPhone that could be equal to users' iTunes accounts.

    "Your phone will be your wallet. Just tap, pay, and save," said Stephanie Tilenius, Google's vice president of commerce, at the New York announcement.

    Google has partnered with a number of major retailers, as well as Citibank, MasterCard, and the merchant processing service First Data in field tests, beginning today, and plans to release the product this summer in San Francisco and New York. Retail partners include Macy's, Subway, WalGreens, ToysRUs, Noah's Bagels, Peet's Coffee & Tea, Foot Locker, The Container Store, and American Eagle Outfitters.

    One problem for Google could be a deficiency of eligible devices. Currently, there is conscionable one Android Device with NFC study stacked in: the Nexus S--and exclusively those devices roaming on Sprint's scheme will be compatible. Sprint plans to relinquishing many new NFC-equipped Android phones coming this year.

    Bill Maurer, prof of anthropology and law at the University of California, Irvine, who studies payments systems, says there may also be ethnic and action hurdling. "It's really just a very different way of paying, and we have lots of different ways of paying that work just fine," he says.

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    Join Date
    Advertising world

  3. #2

    Join Date
    Dec 2012
    google have the solution of all issues.

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